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 Advice For Webmasters |
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Creating “Link to Us” Code Google places importance on what the text of links that it finds on other sites. Google analyzes the text of a link and compares it to text found on the linked-to page. You want other websites to have your best keywords in the text of links that point to your site, and then you want to make sure those same keywords appear prominently on your linked-to page. One way to help ensure this to create a “Link to Us” code section on your Links page that contains link code that other website owners can copy and paste on their websites. This helps you control what the text of the link says that is placed on other sites. Using a site about house plans as an example, here is representative link code on a Link to Us page (or section on a Related Links page): Link to the Best House Plans Site! Link to one of the fastest-growing sites for house plans on the Web today! Adding our link to your site is very easy. Simply copy the code between the dotted lines and add it to your web page: |
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| Getting Started | |||||
| The Importance of Google | |||||
| How Google Works | |||||
| So What Is a Ranking | |||||
| When Google Comes Visiting | |||||
| How Google Ranks Websites | |||||
| Determining Your Best Keywords | |||||
| So What Exactly Are Keywords? | |||||
| Using WordTracker | |||||
| What is your Primary Keyword Phrase? | |||||
| Your Secondary Keyword Phrases? | |||||
| Putting it All Together | |||||
| a | |||||
| Optimizing Your Website | |||||
| Structuring your Site Correctly | |||||
| Structure by Theme and Topic | |||||
| Create Lots of Short Pages | |||||
| Don’t Nest Your Pages | |||||
| Don’t Bloat Your Pages With Code | |||||
| Keywords in Your Domain Name | |||||
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| Optimizing Your Web Pages | |||||
| Keyword Factors Used in the Algorithm | |||||
| The Importance of the <TITLE> | |||||
| How and Where to Use Keywords | |||||
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| Linking Your Pages Correctly | |||||
| Structuring Your Internal Links | |||||
| Best Practices for Internal Linking | |||||
| a | |||||
| More Advanced Techniques | |||||
| Multiple Sites – Is it Worth It | |||||
| Domain Pointing and Subdomains | |||||
| a | |||||
| The Importance of Links | |||||
| Link Factors Used in the Algorithm | |||||
| Introducing PageRank | |||||
| So What is Link Quality? | |||||
| All About PageRank | |||||
| PageRank vs. Search Result Ranking | |||||
| Toolbar PageRank vs. Actual PageRank | |||||
| Increasing PageRank | |||||
| The PageRank Equation | |||||
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| Submitting Your Site to Directories | |||||
| About the Google Directory | |||||
| Submitting Your Site to the OPD | |||||
| Submitting Your Site to Yahoo | |||||
| Submitting Your Site to Business.com | |||||
| Other Search Submissions | |||||
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| Getting Ready for Linking | |||||
| Creating “Link to Us” Code | |||||
| Maintaining a “Related Links” Page | |||||
| Dealing with Non-Reciprocal Links | |||||
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| Which Links to Focus On | |||||
| Best Practices and Tips | |||||
