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  sAdvice For Webmasters
 

 

Determining Your Best Keywords


This is where your first and most important efforts begin. Do not skip the tasks in this chapter as they form the foundation of your entire effort. It is absolutely critical that you research and determine the most important and relevant keywords for your website.

Time spent upfront in this endeavor will reap great rewards later. If you fail to complete this important step, your chance for a top 10 ranking is greatly diminished. The importance of this cannot be stressed enough!

Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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