Getting Ready for Linking

When you ask for a link to your site placed on another site, the other site owner most likely will want to see that you have a link to their site put on your site as well.

This is called "reciprocal linking". It is for this reason that you should need a "Related Links" page on your site.

In addition, you should also have “Link to Us” code on your site where other site owners can simply copy your HTML link code to their Links page. In this way, you control the use of keywords in the text of such links that point to your site.