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Industry Analysis / Keyword Research

In a world full of niche market opportunities, distinguishing yourself within your own industry is extremely important. If you want to situate your company as the number one player in your industry, you need to have a detailed understanding of what the competition is doing.

With our in-depth industry analysis, you can create custom-made SEO solutions. SEO strategies should be subjective and precise. By tailoring your optimization efforts to meet the demands of your industry, you can gain sustainable, industry-specific recognition for your products and services.

At Better Rankings, we take pride in our keyword research and selection practices. We locate keyword phrases that are specific to your industry, and we find out how competitive these phrases are. By balancing high volume, search-friendly keywords with underrepresented keyword phrases, our optimization efforts will help you cover every facet of your industry.

Our industry analysis goes beyond keywords and ranking reviews. We help you find the best way to position yourself in the market. Better Rankings analyzes short-term and long-term industry trends. We provide a comprehensive review of your existing marketing techniques. After taking a detailed look at your site, product line and business structure, we create tailor-made strategies that will help you identify potential threats and recognize future opportunities in your industry.

Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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Industry Analysis | On-Site Optimization | Unique Content Creation | Keyword Tracking