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Industry Analysis / Keyword Research In a world full of niche market opportunities, distinguishing yourself within your own industry is extremely important. If you want to situate your company as the number one player in your industry, you need to have a detailed understanding of what the competition is doing. |
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| Getting Started | |||||
| The Importance of Google | |||||
| How Google Works | |||||
| So What Is a Ranking | |||||
| When Google Comes Visiting | |||||
| How Google Ranks Websites | |||||
| Determining Your Best Keywords | |||||
| So What Exactly Are Keywords? | |||||
| Using WordTracker | |||||
| What is your Primary Keyword Phrase? | |||||
| Your Secondary Keyword Phrases? | |||||
| Putting it All Together | |||||
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| Optimizing Your Website | |||||
| Structuring your Site Correctly | |||||
| Structure by Theme and Topic | |||||
| Create Lots of Short Pages | |||||
| Don’t Nest Your Pages | |||||
| Don’t Bloat Your Pages With Code | |||||
| Keywords in Your Domain Name | |||||
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| Optimizing Your Web Pages | |||||
| Keyword Factors Used in the Algorithm | |||||
| The Importance of the <TITLE> | |||||
| How and Where to Use Keywords | |||||
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| Linking Your Pages Correctly | |||||
| Structuring Your Internal Links | |||||
| Best Practices for Internal Linking | |||||
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| More Advanced Techniques | |||||
| Multiple Sites – Is it Worth It | |||||
| Domain Pointing and Subdomains | |||||
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| The Importance of Links | |||||
| Link Factors Used in the Algorithm | |||||
| Introducing PageRank | |||||
| So What is Link Quality? | |||||
| All About PageRank | |||||
| PageRank vs. Search Result Ranking | |||||
| Toolbar PageRank vs. Actual PageRank | |||||
| Increasing PageRank | |||||
| The PageRank Equation | |||||
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| Submitting Your Site to Directories | |||||
| About the Google Directory | |||||
| Submitting Your Site to the OPD | |||||
| Submitting Your Site to Yahoo | |||||
| Submitting Your Site to Business.com | |||||
| Other Search Submissions | |||||
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| Getting Ready for Linking | |||||
| Creating “Link to Us” Code | |||||
| Maintaining a “Related Links” Page | |||||
| Dealing with Non-Reciprocal Links | |||||
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| Which Links to Focus On | |||||
| Best Practices and Tips | |||||