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Keyword Tracking

 

Optimizing your site with topical keyword phrases is not only good idea, it’s a mandatory part of staying competitive in your industry. At Better Rankings, our keyword research team will identify the most valuable keyword phrases that apply to your business. We will track down the underused keywords in your industry and we’ll combine these keyword phrases with the most commonly entered keywords that appear in the search engines.

Our keyword research and selection process is both rigorous and malleable. Once keywords are chosen for your site, our optimization efforts will begin. Your company will receive detailed, monthly ranking reports so that you can track the impact of your keyword phrases. If there’s a keyword that is underperforming, we will substitute it with a more search-friendly phrase. By closely monitoring your ranking reports, you’ll have an in-depth look at the progress of your SEO plan.

Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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