Text Link Advertising

One-way text links are the single most powerful method to increase your search engine rankings and rank for a specific keyword phrase. At Better Rankings, we place a heavy emphasis on our ethical link building efforts. Each link we select is thoroughly checked for relevancy and quality. Here’s a look at what goes into our link acquiring process:

Relevancy

We want to add only the most topical links for your site. We find links from sites that thoroughly match the content of your site. We will link the most relevant sub-pages and connect your content to larger network of informational resources.

Traffic

All of our links come from popular, high-traffic sites. Our goal is to plug your site into a wider stream of targeted Internet traffic. By connecting your site to a popular site within your industry, you will show the search engines that you mean business, and you will enjoy an increased number of visitors who are already searching for information within your industry.

Backlinks

We will closely examine the backlinks of a site to determine the relative strength of the backlinks we are providing. By examining the backlinks of the site you will be linking to, we will be able to confirm whether or not the site you are receiving a link from is an established and reputable operation.

Global Link Strength

Page Rank is a solid indicator that describes how much link juice a site possesses, but at Better Rankings, we will also examine the global link strength of a site. We have developed our own ranking system that we use along side of Page Rank figures to determine how strong a link from a particular site will be.

Number of Outgoing Links

When we search for links for your site, we pay close attention to the number of outgoing links. Sites that have too many outgoing links will have diluted link strength. Our goal is to maximize the amount of link juice you receive from relevant, high traffic sties.

Location of the Links

Links that are located at the top of web pages carry more weight in the eyes of the search engines. When we acquire links for your site, we will focus our efforts on providing high-placed links from relevant web pages, not links that are buried at the bottom of other sites.

Mixing Up the Keywords

When we optimize the links for your site, we make sure to mix up the keywords within the actual anchor text. By varying our optimizing efforts, your site can hit up multiple search terms. Switching up the keywords appears more natural to the search engines. Constant repetition of particular keywords and phrases will appear excessively spammy. By altering the keywords, your site will cover more search phrases and enjoy a more organic appearance in the eyes of the search engines.

Direct Links