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Link Building Strategies

 

The Internet is a massive Web of different networks that connect people to information. If your business wants to compete in the global ecommerce marketplace, your site needs to be plugged into a wider network of relevant sites and sources of industry-specific information.

At Better Rankings, we know what it takes to connect your site to a larger system of associations and resources. We will show you how links can drastically improve your online presence and boost your site’s placement in the search engines.

Through our link development consultation service, you will discover how certain links are stronger than others. We will teach where to place your links to optimize their value to your site. You will learn how inbound, one-way links can increase your Page Rank. We will also instruct you on how to use ethical SEO practices to acquire links that will appear natural to the search engines.

Linking is one of the foundational aspects of proper search engine optimization. You can have all the right keywords and countless pages of informative content, but without a robust link development plan, your site will not be connected to larger networks within your industry. Through our consultation services, you will learn how to maximize your linking efforts to attract targeted traffic and improve your site’s exposure on the search engines.


Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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