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Link Building StrategiesThe Internet is a massive Web of different networks that connect people to information. If your business wants to compete in the global ecommerce marketplace, your site needs to be plugged into a wider network of relevant sites and sources of industry-specific information.
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| Getting Started | |||||
| The Importance of Google | |||||
| How Google Works | |||||
| So What Is a Ranking | |||||
| When Google Comes Visiting | |||||
| How Google Ranks Websites | |||||
| Determining Your Best Keywords | |||||
| So What Exactly Are Keywords? | |||||
| Using WordTracker | |||||
| What is your Primary Keyword Phrase? | |||||
| Your Secondary Keyword Phrases? | |||||
| Putting it All Together | |||||
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| Optimizing Your Website | |||||
| Structuring your Site Correctly | |||||
| Structure by Theme and Topic | |||||
| Create Lots of Short Pages | |||||
| Don’t Nest Your Pages | |||||
| Don’t Bloat Your Pages With Code | |||||
| Keywords in Your Domain Name | |||||
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| Optimizing Your Web Pages | |||||
| Keyword Factors Used in the Algorithm | |||||
| The Importance of the <TITLE> | |||||
| How and Where to Use Keywords | |||||
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| Linking Your Pages Correctly | |||||
| Structuring Your Internal Links | |||||
| Best Practices for Internal Linking | |||||
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| More Advanced Techniques | |||||
| Multiple Sites – Is it Worth It | |||||
| Domain Pointing and Subdomains | |||||
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| The Importance of Links | |||||
| Link Factors Used in the Algorithm | |||||
| Introducing PageRank | |||||
| So What is Link Quality? | |||||
| All About PageRank | |||||
| PageRank vs. Search Result Ranking | |||||
| Toolbar PageRank vs. Actual PageRank | |||||
| Increasing PageRank | |||||
| The PageRank Equation | |||||
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| Submitting Your Site to Directories | |||||
| About the Google Directory | |||||
| Submitting Your Site to the OPD | |||||
| Submitting Your Site to Yahoo | |||||
| Submitting Your Site to Business.com | |||||
| Other Search Submissions | |||||
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| Getting Ready for Linking | |||||
| Creating “Link to Us” Code | |||||
| Maintaining a “Related Links” Page | |||||
| Dealing with Non-Reciprocal Links | |||||
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| Which Links to Focus On | |||||
| Best Practices and Tips | |||||