Optimizing Your Web Pages

Now that you know how to structure your site and pages, you next need to optimize those pages for Google. As such, this chapter is quite important – in fact, this is the meat of the matter where many search engine optimizers (SEOs) tend spend the majority of their time on.

Put another way, this chapter discusses those aspects and elements of web pages that determine relevancy in Google.

Specifically, Google checks if and how keywords that match a search query are used on pages on your website AND on pages on other websites that link to your site.

Tip: Not just HTML pages need to be optimized. If your Web site contains PDF or Word files, these too must be optimized. Google will index all files on your Web server that it can find, and these will be included in the overall site ranking algorithm.