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  sAdvice For Webmasters
 

 

Submitting Your Site to Directories


Submitting your site to prominent search directories should be your first order of business.

Getting listed on the Open Directory Project (OPD), also known as DMOZ, and on Yahoo! are especially important. This is because the OPD and Yahoo are very prominent directories that receive large amounts of traffic and themselves have large amounts of links – both incoming and outgoing. Perhaps the most important link you can have is from the OPD as it feeds so many other directories.

As a refresher, search directories contain website listings that are ordered alphabetically under categories and sub-categories. It is important to remember that site listings are placed into directories by people – unlike search engines, which place and rank sites using automated programs (spiders and robots). Also unlike search engines, search directories can alter the title and description of your site to better “fit” into their categories.

Tip: For every search directory you submit your site to and get listed on, you should add a link pointing to it on your Related Links page. Make sure that you point to the specific category or sub-category page that you are listed in.

Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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