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  sAdvice For Webmasters
 

 

Submitting Your Site to the OPD


Due to it’s importance, a listing on the OPD (also known as DMOZ) is generally considered golden. The OPD provides directory listings not only to Google, but also for the directories at AOL, Lycos, Teoma, AskJeeves, Netscape, AltaVista, HotBot and a score of smaller, specialized directories. As such, you should focus on getting listed in the OPD as soon as possible after your site is complete. It can take several months to show up in the OPD database, as the OPD is staffed by volunteers who get overwhelmed with work.

To submit your site to the OPD:

1. Go to http://dmoz.org/add.html.

2. Read the submission guidelines carefully – don’t skip this step.

3. Determine the single best category for your site to be listed under. Take your time and determine this carefully.

4. On your chosen category page, click add URL and go to the submission page for that category.

5. In Site URL, enter the URL to your site.

6. In Title of Site, be sure and include your best keywords.

7. In Site Description, be sure and include your best keywords.

Google normally uses what you have submitted to the OPD in the Site Description field and displays it in their search results. This means you should have a decent-sounding description that reads well. In addition, Google has been known in the past to sometimes display this information from the <META name= “Description”> tag instead. Because of this, and because other search engines read it, you should use this tag and duplicate the description of your site their too.

An ODP editor will review your submission. If applicable, submit your website to the OPD twice. Submit your site for the appropriate topic-related page in the OPD as well the appropriate regional or geographical page if your business is location-specific. Multiple submissions of the same or related sites to the same topical page may result in OPD deleting all your sites from it’s directory, so be careful. Also make sure your site is clean and complete before submitting it to the OPD.


Caution: If your site is comprised of separate product or service lines, or different topical content categories, you may consider submitting those specific pages to the OPD under separate categories. However, don’t overdo it, and make sure you follow the submission guidelines carefully.

Getting Started
The Importance of Google
How Google Works
So What Is a Ranking
When Google Comes Visiting
How Google Ranks Websites
Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker
What is your Primary Keyword Phrase?
Your Secondary Keyword Phrases?
Putting it All Together
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Optimizing Your Website
Structuring your Site Correctly
Structure by Theme and Topic
Create Lots of Short Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Keywords in Your Domain Name
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Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
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Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
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More Advanced Techniques
Multiple Sites – Is it Worth It
Domain Pointing and Subdomains
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The Importance of Links
Link Factors Used in the Algorithm
Introducing PageRank
So What is Link Quality?
All About PageRank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing PageRank
The PageRank Equation
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Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the OPD
Submitting Your Site to Yahoo
Submitting Your Site to Business.com
Other Search Submissions
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Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
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Which Links to Focus On
Best Practices and Tips
 
 
 
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