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 Advice For Webmasters
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What is your Primary Keyword Phrase?
After using WordTracker, you should have a great list of keyword phrases. Ideally, you have a single keyword phrase that sticks out from the rest in terms of KEI value and that best represents the category of service, product, or information your website provides. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages, particularly on your home page.
You should also have several other phrases that represent more specific or refined variations to your Primary Keyword Phrase. These phrases will be used on your specific product, service, or content pages.
For example, let’s use a website that sells house plans online:
Primary Keyword Phrase: “house plans”
Specific variations: “country house plans”
“luxury house plans”
“Cape Cod house plans”
Notice how the Primary Keyword Phrase is contained within the more specific phrases? This is the ideal situation to achieve.
Do not try to go after generic keywords or single words. How difficult do you think it would be to get a top ranking for, say “computers”? You’d be competing with over 52 million other web pages!
If your site is comprised of totally separate categories of products or services (such as baby diapers and garage door openers for example), or if you sell to completely different bases of customers, you should consider splitting your website into multiple sites, with each site containing one category. For more information on this, see Creating Multiple Sites. |
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| Getting Started |
| The Importance of Google |
| How Google Works |
| So What Is a Ranking |
| When Google Comes Visiting |
| How Google Ranks Websites |
| Determining Your Best Keywords |
| So What Exactly Are Keywords? |
| Using WordTracker |
| What is your Primary Keyword Phrase? |
| Your Secondary Keyword Phrases? |
| Putting it All Together |
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| Optimizing Your Website |
| Structuring your Site Correctly |
| Structure by Theme and Topic |
| Create Lots of Short Pages |
| Don’t Nest Your Pages |
| Don’t Bloat Your Pages With Code |
| Keywords in Your Domain Name |
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| Optimizing Your Web Pages |
| Keyword Factors Used in the Algorithm |
| The Importance of the <TITLE> |
| How and Where to Use Keywords |
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| Linking Your Pages Correctly |
| Structuring Your Internal Links |
| Best Practices for Internal Linking |
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| More Advanced Techniques |
| Multiple Sites – Is it Worth It |
| Domain Pointing and Subdomains |
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| The Importance of Links |
| Link Factors Used in the Algorithm |
| Introducing PageRank |
| So What is Link Quality? |
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| All About PageRank |
| PageRank vs. Search Result Ranking |
| Toolbar PageRank vs. Actual PageRank |
| Increasing PageRank |
| The PageRank Equation |
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| Submitting Your Site to Directories |
| About the Google Directory |
| Submitting Your Site to the OPD |
| Submitting Your Site to Yahoo |
| Submitting Your Site to Business.com |
| Other Search Submissions |
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| Getting Ready for Linking |
| Creating “Link to Us” Code |
| Maintaining a “Related Links” Page |
| Dealing with Non-Reciprocal Links |
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| Which Links to Focus On |
| Best Practices and Tips |
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